Yotpo is an e-commerce marketing platform used by Shopify, BigCommerce, and Salesforce Commerce Cloud merchants to power product reviews, ratings, loyalty programs, SMS marketing, email marketing, and visual user-generated content from a single dashboard. Positioned as an e-commerce marketing platform for DTC brands, Yotpo combines reviews and ratings collection, tiered loyalty and referrals, SMS marketing with two-way conversations, email marketing automation, visual UGC galleries, and native integrations with Shopify, BigCommerce, Klaviyo, Attentive, and Meta. Yotpo is the go-to platform for direct-to-consumer brands consolidating reviews plus loyalty plus SMS, agencies managing multi-store e-commerce clients, and Shopify Plus merchants scaling lifecycle marketing.