Wistia is a video hosting and marketing platform for B2B marketing teams, course creators, and product marketers that combines branded video players, viewer analytics, lead capture forms, video SEO, and integrations with major marketing automation systems for video-driven lead generation. Marketed as video marketing and hosting software, Wistia combines branded video player without third-party ads, viewer engagement heatmaps, lead capture forms inside videos, channels for binge-style video pages, Wistia Live webinar hosting, video SEO with sitemap support, customizable thumbnails and CTAs, integrations with HubSpot, Marketo, Pardot, Salesforce, Mailchimp, ActiveCampaign, and major marketing automation platforms, plus REST API and dedicated mobile apps. Wistia is a strong fit for B2B marketing teams running video-driven lead gen, course creators delivering branded video lessons, and product marketers measuring video engagement against pipeline.