Wave Apps is a free accounting, invoicing, and small business finance platform for freelancers, contractors, and small business owners that combines unlimited free invoicing and accounting with paid add-ons for payroll, payment processing, and bookkeeping advisory across the United States and Canada. Positioned as free accounting and invoicing software, Wave combines unlimited free invoicing with branded templates, free accounting with bank and credit card connections, free receipt scanning, paid Wave Payments for credit card and bank ACH processing, paid Wave Payroll for US and Canadian small businesses, paid Wave Advisors bookkeeping service, integrations with Stripe, PayPal, Etsy, Shopify, and major accounting and e-commerce tools, plus dedicated iOS and Android apps. Wave Apps is a strong fit for freelancers running unlimited free invoicing, small contractors managing simple books, and SMBs upgrading from spreadsheet bookkeeping to free accounting.