VWO is a conversion rate optimization and experimentation platform for e-commerce stores, SaaS marketing teams, and product managers that combines A/B testing, multivariate testing, heatmaps, session recordings, surveys, and personalization across web and mobile in one CRO suite. Positioned as conversion rate optimization and experimentation software, VWO combines A/B and multivariate testing, server-side and feature flag testing, heatmaps and click tracking, session recordings with rage and dead click detection, on-page surveys and feedback forms, personalization based on visitor segments, AI-powered Insight assistant, integrations with Google Analytics, Adobe Analytics, Segment, Salesforce, HubSpot, Shopify, BigCommerce, and major analytics and e-commerce tools, plus REST API access. VWO is a strong fit for e-commerce stores testing checkout flows, SaaS marketing teams running landing page experiments, and product managers running feature flag releases.