ReferralCandy is a customer referral and word-of-mouth marketing platform for e-commerce stores, Shopify merchants, and DTC brands that automates referral programs by rewarding existing customers for inviting their friends with discounts, store credit, or cash. Positioned as a customer referral marketing app for e-commerce, ReferralCandy combines automated post-purchase referral invites, customizable rewards including cash, store credit, and discounts, fraud detection on referrals, branded referral pages, customer dashboards showing earned rewards, integrations with Shopify, BigCommerce, WooCommerce, Klaviyo, Mailchimp, ReCharge, and major e-commerce platforms. ReferralCandy is a strong fit for Shopify merchants growing repeat purchases through word-of-mouth, DTC brands incentivizing customer advocacy, and subscription stores increasing customer lifetime value with referral rewards.