Pretty Links is a WordPress link cloaking, redirect management, and affiliate link tracking plugin for bloggers, affiliate marketers, and content publishers that turns long, ugly URLs into branded short links and tracks clicks directly inside the WordPress dashboard. Marketed as WordPress link cloaking and affiliate link management software, Pretty Links combines branded short link creation, link cloaking and redirects, click tracking and analytics, automated keyword replacement to convert mentions into affiliate links, link rotation for split testing, link categories and tags, integrations with Google Analytics, ConvertKit, AWeber, Mailchimp, and major email tools. Pretty Links is a strong fit for affiliate marketers managing dozens of programs inside WordPress, content bloggers cloaking long URLs, and content publishers tracking link performance across articles.