Merle Norman Cosmetics is a heritage beauty brand that sells skincare, makeup, and color products through independent studios and online, helping shoppers find classic formulas with personalized service. Designed for makeup loyalists, mature skin shoppers, and gift buyers, Merle Norman Cosmetics combines a full color cosmetics range, anti-aging skincare lines, and a network of locally owned studios for in-person consultations. The platform's complimentary makeovers in studios give customers a try-before-you-buy experience. Merle Norman Cosmetics is a strong fit for beauty creators serving traditional cosmetics audiences who want a long-established American brand to recommend.