Lume is a whole-body deodorant brand that controls odor for up to 72 hours using aluminum-free, baking-soda-free formulas, helping consumers stay fresh on underarms, feet, and other areas. Designed for sensitive-skin shoppers and active lifestyles, Lume combines stick, cream, spray, and wash formats across signature scents and unscented options. The platform's body wash, mini deodorants, and sensitive skin variants expand the routine beyond a single stick. Lume is a strong fit for personal care creators who want a whole-body deodorant brand with strong customer loyalty and a clear ingredient story to recommend.