Keap is a small business CRM and marketing automation platform that helps service-based entrepreneurs capture leads, automate follow-up, and manage client pipelines from a single tool. Designed for coaches, consultants, agencies, and small service teams, Keap combines a contact database, email and SMS automation, sales pipeline tracking, and built-in invoicing. The platform's automation builder triggers personalized sequences based on tags, behaviors, and pipeline stages. Keap is a strong fit for solopreneurs and small business owners who want all-in-one CRM software that handles lead nurture and billing without juggling separate apps.