Format is a portfolio website builder used by photographers, designers, illustrators, and creative professionals who want a polished online portfolio that showcases their best work and converts visitors into clients. Branded as a portfolio website builder for creatives, Format combines designer-quality templates, drag-and-drop customization, integrated client proofing galleries, password-protected pages, online stores for prints and digital products, custom domain hosting, and SEO-friendly markup. Format is a strong fit for photographers displaying client galleries, freelance designers showcasing case studies to attract new business, illustrators selling prints from their portfolio, and visual artists who want a professional web presence without learning Squarespace or hand-coding HTML.