eSalon is a custom hair color service that pairs each customer with a licensed colorist who formulates a personalized shade and ships it directly to their door. Built as a custom hair color service for at-home colorists and gray-coverage seekers, eSalon combines made-to-order formulations adjusted in increments as fine as one quarter shade, demi-permanent and ammonia-free permanent options, and a Color Happiness Guarantee where the assigned colorist will refine the shade if results miss the mark. The platform's proprietary dispensing system creates virtually unlimited pigment combinations. eSalon is a strong fit for shoppers who want salon-grade color without booking an appointment.