Drip is an e-commerce email marketing platform built specifically for online stores on Shopify, BigCommerce, WooCommerce, and Magento that want to turn first-time buyers into repeat customers. Positioned as a Klaviyo alternative for e-commerce email marketing, Drip combines personalized email and SMS campaigns, abandoned-cart and post-purchase automation workflows, dynamic product blocks, and behavior-based segmentation in a single dashboard. Drip's deep e-commerce integrations and visual workflow builder make it ideal for direct-to-consumer brands, beauty and apparel e-commerce stores, and Shopify Plus merchants scaling their lifecycle marketing.