Brightside is a financial wellness benefits platform for employers and HR teams that gives hourly and frontline employees one-on-one access to a Financial Assistant, plus tools to manage debt, build emergency savings, and navigate financial stress events outside traditional 401k benefits. Marketed as financial wellness employee benefits software, Brightside combines a dedicated human Financial Assistant for every enrolled employee, debt management plans, emergency savings vehicles, paycheck advances, low-interest borrowing, financial coaching for major life events, integrations with major payroll systems including ADP, Paychex, Workday, and UKG, plus enterprise dashboards measuring employee financial health. Brightside is a strong fit for enterprise HR teams supporting hourly workforce financial health, mid-market employers reducing turnover through financial benefits, and benefits brokers offering financial wellness to client portfolios.