Bïrch, formerly Revealbot, is a paid advertising automation platform for Facebook, Instagram, Google Ads, TikTok, and Snapchat marketers who need automated rules, custom dashboards, and creative testing across multi-platform ad accounts. Positioned as paid ad automation for performance marketers, Bïrch combines automated rules for budget shifting and bid adjustments, multi-platform reporting dashboards, slack and email alerts, A/B test orchestration, custom metrics across Facebook and Google, and team workspaces. Bïrch is a strong fit for performance marketing agencies managing dozens of ad accounts, e-commerce brands scaling paid acquisition, and growth teams who outgrow native ad managers and need cross-platform automation.