AppSumo serves entrepreneurs, freelancers, and small businesses with a software deals marketplace. The product is used to discover software, productivity, marketing, and content tools, including lifetime deals, giving buyers a clearer way to handle that workflow. Its affiliate program offers 100% of a new customer sale up to $50, with returning customer commissions from 0% to 15% based on contract terms and a 7-day cookie. It fits affiliates writing about software deals, entrepreneurship, and small business tools and related software buying decisions.