Amplitude is a product analytics and digital experience platform used by SaaS product managers, growth teams, and digital businesses to understand user behavior, identify retention drivers, and make data-driven product decisions. Positioned as product analytics software for digital products, Amplitude combines event-based behavior tracking, user funnel and retention analysis, A/B test analysis, predictive AI insights, customer data platform features, real-time dashboards, and integrations with Segment, Salesforce, Snowflake, Shopify, and major data warehouses. Amplitude is a strong fit for B2B SaaS product teams optimizing activation funnels, e-commerce growth teams analyzing checkout drop-offs, and consumer apps tracking long-term retention.